The Giuseppe Zanotti club: Essence of style and seduction for the new FW 2018/2019 advertising campaign
MILAN –Sensual velvet, a feeling of boundless space, plush modern sofas: Giuseppe Zanotti conjures up a fantasy private club in its new campaign for the Fall Winter 2018/19 season. The exclusive setting forms the backdrop to a contemporary figure whose attitude is defined by her deliberate yet natural gestures, and whose dress sense, more than her manner, reveals an underlying air of ostentation.
The moment is captured by the statuesque beauty of Californian model Hailey Clauson with her stunningly long legs and innate star quality, flaunting the sexy yet relaxed side of any woman who chooses to wear Giuseppe Zanotti designs.
The sensual attitude is expressed by strikingly glamorous fashion choices – The "Tory" sandals with crystal-covered straps and heels and oversized "Harper" boots with 12 statement popper buttons to keep any look firmly in the spotlight. The "Autumn" studded jacket in soft patent leather epitomises rock pin-up allure, perfectly matching the red velvet crystal-embellished "Tricia" sandals. Black leggings complement a pair of "Celeste Crystal" booties in electric blue velvet, adorned by a crystal-studded floral motif. Finally, Hailey bares her legs wearing the "Raina" ankle boots with their sparkling crystals creating an optical illusion.
The five images by the acclaimed Argentinean photographer, Sebastien Faena, are matched with three images featuring Serge Rigvava. The German male model is captured wearing the season’s three must-haves: the "G-Flash" loafers in printed velvet with a stylized "G-Flash" lightning detailing, the ultramodern "Light Jump MT1" sneakers, and the velvet "Cesar" lace-up sneakers, which perfect the contrast of sporty and elegant.This is a collection marked by unrestrained beauty, luxury and originality, in which Giuseppe Zanotti’s creativity reaffirms its sensual modernity.