Introducing Fall Winter 2016 Advertising Campaign


Between sets. Ready to take the stage. After the encore. Welcome to the captivating world of Giuseppe Zanotti Design’s Fall Winter 2016 advertising campaign. Photographed by Mario Sorrenti and featuring models Grace Hartzel and Josh Beech, the images capture the contemporary edge of the new Giuseppe Zanotti Design Fall Winter 2016 collection. Channeling the backstage mood of an indie band on tour, the evocative imagery portfolio evokes a series of intimate moments between Hartzel and Beech.

“I wanted the campaign to feel a bit voyeuristic,” says designer and founder Giuseppe Zanotti. “Like you’re backstage with the band, seeing what goes on away from the glare of the public eye.”

Hard-edged black and silver music equipment cases present a minimalist setting and form a stark contrast to the richly elaborate Fall Winter 2016 collection.

ADV F.W. 2016

Photographer: Mario Sorrenti