“What got me excited about working with Giuseppe was his openness to truly collaborate on something fresh and new,” says Swae Lee, who was involved in every step of the process, down to reviewing prototypes with the designer in Paris last summer. “These shoes really reflect my creative POV, my eclectic approach to style and the idea that fashion doesn’t have to follow any rules.”
The collection infuses some of Swae’s trademarks with Giuseppe’s signature styles. Embroidered streaks of blue lightning flash on all-over silver glitter boots. Swae’s favorite color—pink—turns up as both a base color for canvas boots, suede loafers and “Blabber” sneakers as well as an accent color in floral motifs. In fact, lush blooms abound, both as rich embroidery on boots and as hand-painted embellishment on low and high-top “Blabber” kicks.
Of special note, a newly developed logo: in graphic, oversize typeface and in gold, lettering, “GZ” appears on the side of both the low and high-top “Blabber,” nestled behind a lush floral motif. And not to be missed: intricate Giuseppe Zanotti crystal work, which is beautifully layered on suede loafers.
Following successful past branded collaborations with Jennifer Lopez, Zayn Malik and Rita Ora, the “Giuseppe for Swae Lee” collection will also feature special packaging and a dedicated in store visual display.
Available in select luxury retailers as well as in select Giuseppe Zanotti boutiques and on giuseppezanotti.com beginning January 31st.
To celebrate the launch, Giuseppe and Swae will host a cocktail party at the Saks Fifth Avenue at Brickell Center in Miami during Super Bowl weekend.