ADV FW25
GIUSEPPE ZANOTTI PRESENTS THE FALL/WINTER 2025 CAMPAIGN BY HENRIK PURIENNE
MILAN – Giuseppe Zanotti’s new Fall/Winter 2025 advertising campaign, photographed for the second consecutive season by Henrik Purienne, captures the spontaneous, effortless beauty of the Zanotti woman, celebrating her distinctive essence.
Set within a Los Angeles villa, the dynamic imagery portrays candid moments of everyday life, free from staged poses and artifice, in perfect harmony with the photographer’s signature documentary style. Each frame captures a fleeting moment, conveying an intimate sense of authenticity and spontaneity.
Among the styles featured in the campaign, the GZ Dafne stands out, a creation revived from the Zanotti archives and inspired by the iconic Venere sandal. This new jewel-like design takes the form of a fluid, modular necklace crafted in gold-tone metal and crystal pavé, masterfully fashioned by skilled bijoutier artisans. Gracefully embracing the foot, it accentuates its shape with sensual elegance.
The thigh-high cuissard boot makes a bold statement with its daring design, evoking the aesthetic of the 1990s – an era that continues to inspire with timeless appeal. The black patent leather criss-cross sandal is enhanced by a gold-tone toe cap set with baguette-cut crystals, lending it a sophisticated elegance. Finally, the new leather D’Orsay, defined by a geometric neckline, is elevated by a hammered gold toe cap – a true masterpiece of artisanal craftsmanship.
“These almost stolen shots portray a woman who is authentic, spontaneous and self-assured,” says Giuseppe Zanotti. “Free from excess and artifice, Henrik has once again captured my creative vision, rooted in innate elegance and timeless beauty.”
The new collection is available online at GiuseppeZanotti.com, in Giuseppe Zanotti boutiques and through selected partners.
