"Rnbw" the new color code by Giuseppe Zanotti

July 2018 – The head-turning “RNBWs” are the latest low-top sneakers by Giuseppe Zanotti, characterised by six ultra-glossy pop colour hues. The style whose very name plays with the word “rainbow”, expresses the creative concept of modern living, increasingly filled with musical, urban and sport references.

The “RNBWs” infuse colour with a unique twist. Starting from the airborne pointillist droplets of water which come together to create the rainbow, Giuseppe Zanotti interprets the spectrum with the energy of a hyper-realistic painting. The “RNBWs” feature an exclusive paint that makes the leather particularly glossy and vinylic, with a liquid lacquer effect. The colours are sharp, in true hyper-realistic style. Every part is coloured with great care and assembled individually. The result is a jigsaw puzzle in which the pieces are brought together with precision at the hands of the most experienced Italian craftsmen.

Giuseppe Zanotti draws on its traditional aesthetic for the side stripes which evoke the dripping paint of spray cans and create defined graphic elements. The design reflects Giuseppe Zanotti’s signature style, in which irony and experimentation merge to infuse everyday moments with multi-referential vigour: from fine artistic allusions to mythological, social, political and pacifist references – a highly contemporary pop fusion reflected in men’s, women’s and junior styles available in sizes 16 to 33.