Giuseppe Zanotti and AREA announce footwear partnership

MILAN – Italian luxury footwear designer, Giuseppe Zanotti, and New York womenswear brand, AREA, are pleased to announce a new multi-season trademark license partnership for the design, production and wholesale distribution of AREA’s footwear line. The collection will debut during AREA’s New York fashion week see-now-buy-now show this February. Both brands connected through their mutual deep appreciation for bold, glamorous, playful designs and commitment to beautiful, luxurious artistry. For its Spring-Summer 2024 collection, AREA explores various graphic interpretations of eyes and identified several key motifs: vintage 1920s cartoon googly eyes, surrealist art movement fascinations with the eye, and graphic pop art, amongst others. All of these elements have been masterfully interpreted into the footwear collection which is comprised of around 30 signature styles, including platforms, flats and pumps, all developed within Giuseppe Zanotti’s Italian production facilities.
"We are proud to announce this dynamic partnership with Giuseppe Zanotti which leverages Italian heritage craftsmanship and innovation to highlight AREA’s signature embellishments and techniques. Together, we present a collection which expands the AREA universe, aligned in a vision to become the new face of global luxury." – Beckett Fogg “I love Piotrek’s and Beckett’s multi-faceted and evolving vision of femininity, I think we speak to the same woman. Also, their passion for innovative embellishments and quality craftsmanship perfectly fit with our design DNA and time-honored expertise. The collection is vibrant, it’s like the music we both love listening to for inspiration.” - Giuseppe Zanotti
The footwear line will be immediately available for sale alongside the full AREA fashion collection at retailers worldwide, following the Brand’s Spring-Summer 24 runway show. The following collection, Fall-Winter 2024, will be shown to international wholesale clients starting mid-February at the Giuseppe Zanotti showroom in Milan as well as the Tomorrow showrooms in Milan and Paris.